About our AI software company

Integrity AI Design was founded on a simple conviction: artificial intelligence should be built with honesty, transparency and a relentless focus on real outcomes. Here is our story, the people behind the work, and the principles that shape every line of code we write.

Our story

Integrity AI Design began in 2018 when three colleagues — a machine-learning researcher, a software architect and a business strategist — recognised a persistent gap in the market. Organisations across Northern Ireland and the wider United Kingdom were eager to adopt AI software, yet most vendors offered opaque black-box models with little regard for explainability, fairness or long-term maintainability. We set out to change that.

Our first engagement was a fraud-detection system for a Belfast-based fintech company. The project proved that rigorous, transparent AI software could outperform hastily assembled alternatives while satisfying regulatory scrutiny. Word spread, and within eighteen months we had expanded to serve clients in healthcare, logistics, manufacturing and the public sector.

Today, operating from our base at United Kingdom, Northern Ireland, Nether Pollich, TX4 1WJ, 449 Church Avenue, we are a team of twenty-six engineers, data scientists, designers and project managers united by a shared passion: building AI software that earns the trust of the people it serves. We have delivered over 130 production-grade models and maintain long-term partnerships with clients who value quality over quick fixes.

Our growth has been organic and intentional. We have never taken venture capital, preferring to reinvest revenue into research, training and community initiatives. That independence means our advice is always aligned with our clients' interests — never with an investor's exit timeline.

Integrity AI Design team working in a bright co-working space with machine learning diagrams on a whiteboard

Mission and values

Our mission is to make advanced AI software accessible, ethical and genuinely useful for organisations of every size. These five values guide every decision we make.

Integrity first

We are honest about what AI software can and cannot do. We never oversell capabilities, and we flag risks early. Our clients trust us because we treat their data and their reputation with the same care we would our own.

Transparency

Every model we build comes with documentation that explains how it reaches its conclusions. We provide explainability dashboards, bias audits and clear performance metrics so stakeholders can make informed decisions about AI software in their organisations.

Collaboration

We embed within our clients' teams rather than working in isolation. Knowledge transfer is a core deliverable — we want your people to understand, maintain and extend the AI software we build together long after the engagement ends.

Measurable impact

We define success in business terms — cost savings, revenue growth, time recovered, risk reduced. Every AI software project begins with quantifiable objectives and ends with a clear report showing whether those targets were met.

Responsible innovation

We stay at the frontier of AI research, but we never deploy untested techniques in production. Our innovation pipeline includes thorough testing, ethical review and staged rollouts to ensure new capabilities are safe, fair and robust before they touch real users.

Meet the leadership team

Our senior leaders bring decades of combined experience in machine learning, software engineering, product strategy and organisational change.

Dr Siobhan Mercer, co-founder and chief executive

Dr Siobhan Mercer

Co-founder and chief executive

Siobhan holds a PhD in statistical machine learning from Queen's University Belfast. She spent six years at a leading London AI lab before returning to Northern Ireland to co-found Integrity AI Design. She oversees company strategy and client relationships.

Liam O'Donnell, co-founder and chief technology officer

Liam O'Donnell

Co-founder and chief technology officer

Liam is a software architect with fifteen years of experience building distributed systems at scale. He leads the engineering team and is responsible for platform architecture, DevOps practices and the technical quality of every AI software solution we ship.

Priya Choudhury, head of data science

Priya Choudhury

Head of data science

Priya leads our research and modelling practice. With a background in computational neuroscience and five years in pharmaceutical AI, she brings rigorous experimental methodology to every project — ensuring our models are accurate, reproducible and well-documented.

Marcus Ellsworth, director of client success

Marcus Ellsworth

Director of client success

Marcus spent two decades in management consulting before joining Integrity AI Design. He ensures that every engagement delivers measurable business value, managing stakeholder communication, change management and post-deployment support programmes.

Key milestones

A brief timeline of the moments that have shaped our journey as an AI software company.

  • 2018 — Founded in Belfast Three co-founders launch Integrity AI Design with a single client and a clear mission: build AI software people can trust.
  • 2019 — First healthcare deployment Our NLP-powered triage assistant goes live at a regional clinic, reducing average patient wait times by 22 per cent.
  • 2020 — Team grows to twelve We hire dedicated data engineers and UX designers, recognising that great AI software needs more than just great models.
  • 2021 — ISO 27001 certification We achieve information security certification, reinforcing our commitment to data protection and responsible AI practices.
  • 2022 — 100th production model We deploy our hundredth production-grade model, spanning predictive maintenance, fraud detection, demand forecasting and document intelligence.
  • 2023 — Community AI lab We open a free AI literacy programme for local secondary schools and community organisations, teaching the fundamentals of machine learning and data ethics.
  • 2024 — Expansion to GB mainland New partnerships with clients in Manchester, Edinburgh and London extend our reach while our headquarters remain in Northern Ireland.
  • 2025 — Continued innovation We invest in generative AI safety research and launch an internal responsible-AI review board to evaluate every new project before it enters development.
Work with us